Using Safe Kids Buckle Up’s “In and Around Cars” To Reach Parents and Older Children with Safety...This is a featured page

National surveys indicate that as children age they are less likely to practice appropriate safety behaviors in and around vehicles.

Recent Safe Kids messaging has combined four topics: Trunk Entrapment, Never Leave Your Child Alone, Vehicle Beckoners and Premature Seat Belt Use to revitalize old safety messages tied to new data for parents and kids in the same program.

Evaluations show some success in increasing knowledge and awareness to promote behavior change.

Learn how programs are built for new target audiences and see how a modified “In and Around Cars” message has expanded to Israel.

Presenter: Peter Mitchell
Marketing for Change
Washington, D.C.

Presenter: Kyle Ali
Student and BACCHUS Representative
St. Louis, MO

Staff Lead: Lorrie Walker

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